Tourism as an agent of change

Colombia is increasingly moving away from traditional tourism and deeper into the mountains and countryside. Public and private actors are working with communities across the country to ensure that more and more people benefit from Colombia's tourism boom.

Alma stands ready to support these developments.

Cartagena hosted the 122nd UNWTO Assembly in November 2024, with keynote speeches by President-elect Gustavo Petro Bolivar and Minister of Industry and Commerce Luis Carlos Reyes Hernandez.

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